Increase in competition usually results in price decrease so music magazines do not earn as much profit as they used to before.This leads to less money spent on the magazine production. People are now concentrated on maximising profit than trying to differentiate their products.The result is a music industry with magazines that look exactly the same and are usually generalised at all music genres and artists because people are more likely to spent their money on a product that gives them a variety of news and information. Commerciallity makes some people(including me) unsatisfied with music magazines because music magazines is about honour, real interest, differences and feelings not about money, boring front covers and monotous looks.
The other major problem in the music magazine world is the decline in its sales due to Internet publicity and ecological issues. People find it easier to access music magazines on the Internet for free. The number of people interested in saving the environment increases every day.These people would not support magazines production because priting out thousands of magazines is not environmental friendly.Internet has offered people a quick and more "green" way of magazine distribution. Unfortunately, the producers don't get any money for Internet issues. For example “Kerrang!” the heavy metal magazine suffered a 27.9 per cent decrease of its sales in the previous year. The list below shows last years circulation for the top ten magazines in the UK.
Classic Rock 70,188 (66,632 / 67,399)
Kerrang! 52,272 (60,294 / 76,937)
Metal Hammer 50,269 (48,540 / 45,809)
Mixmag 30,159 (34,073 / 35,817)
Mojo 100,507 (106,367 / 106,218)
NME 48,459 (56,284 / 64,033)
Q 103,017 (113,174 / 131,330)
Rock Sound 20,011 (22,527 / 23,021)
Terrorizer 13,786 (14,952)
Uncut 87,069 (86,925 / 91,028)
Word 34,280 (33,775 / 33,217)
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